Friday, January 25, 2013

Digital Media Usage Among Home Shoppers

NAR Research: NAR and Google Study of Digital Media Usage Among Home Shoppers | realtor.org

Report Highlights

- 90 percent of home buyers searched online during their home buying process
- Real estate related searches on Google.com grew 253 percent over the past four years.
- Buyers use specific online tools during different phases of the home search process
- How important "local" search terms and websites are for buyers
- How mobile technology cements online to offline home buying — including the reading of online reviews
- How video and YouTube satisfy buyers' research needs
- The role of age and gender in driving real estate decision making in the market by being the top demographics who searched online and took the next steps offline
- Top states for searches around first-time home buyer tips and specific housing segments like senior housing and foreclosures

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