A majority of millennials said they would consider hiring an "influencer" as a real estate agent, according to a new study.
A survey of 1000 millennials born between 1982-1999, with income greater than $100,000 per year, found that 84% of these "High Earners, Not Rich Yet" or "HENRY's" confirmed that, "Influencers impacted their decision to make purchases and 80% would consider hiring one as a Real Estate Agent".
To be an influencer, we hear the phrase ‘be a digital mayor’ often in the real estate industry, but that’s not enough anymore,” said Engel & Völkers Americas President and CEO Anthony Hitt.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAD0BFj-h19ICon0vihZyL7DcUXzakypK4A04V9DiZpHs5cF3I0ze-Kjum4L3jXmo7FEU0EU_AY4NcOP-yAy1BI4caywGxL0KSSxCuLKzQArHSfmnaFcNNu-pUisZdxJHCs6k58ePOUeE/s320/influencers1.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrx057slgWvyGDrd6RBi5s7qcpE3kDxF03OFus5f1haUGEBb1d_qdJo7in3v-9IMGbNHHrQh5LjMcbSRh1JDmZ8Tism0ANHZJuLzrxKGNriGv6rJ-FGdUSsnhrlfcgSPAdKWDZs2kvDI4/s320/influencers2.jpg)
Here are the top three factors for HENRY's choosing a Real Estate Agent:
1) Referral from Friends and family 59%
2) Reputation in the local neighborhood 53%
3) Local neighborhood expertise 50%
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlGs3zySPQWaQeVG44yxu72svun53sr9SZ3FhsXbIei9kttpIW-pgl4iMOH-Y3SB_MnDXknFvdr2xUxvIlg5lOAtaqxBRzlnH3IDtdXUVEkhUlLNBXoirgCMa4FGWncPjJrgfsnx2R1JE/s200/influencers-3.jpg)
These consumers are going to seek out agents they feel are knowledgeable and trustworthy — and ones that they can relate to or even aspire to on certain levels.
Source of information from Gabriela Barkho, Inman News
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqnX9irAy_2XS6E8pBQxDyXs1YvYRV_RTHU3off5Yt0d9NN4rHyWdBdcXSQoSOAEz17_rExdKl3md3vfHNidTjGu6XmWBTuR2CVmlxoz9V5sihlZuIt3XgTK0i9MU59dmcNP2d9rwEoPs/s200/Top+Mortgage+Lenders+2017-Scotsman+Guide.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLk-xSMAB8awgT8ZH-zPeCoYvtq1dBeIecrrMn_Wc2vOaOJNTGlvxOnHIlj0Pk1z8IWrhkQ8HE40zvEazo-kKofJjUWj-o8PGz6Xnfc-ruK8y1bk-NMJuGZuhsb9uWEzbjHb2vhfwGgHA/s200/Marty+cursive.png)
Marty Qualls
PRMI Mortgage-Ogden Office
801-540-5108
email: mqualls@primeres.com
For my reviews