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Thursday, November 1, 2018

Breaking News! Release of 2019 and 2020 mortgage rate predictions

October 2018 forecast: Mortgage rate at 5.6% in 2020

|About: |By:, SA News Editor
Predicted Mortgage Rates: 30-year fixed-rate mortgage rates to rise to 5.1% in 2019 and 5.6% in 2020, up from expected average rate of 4.5% this year, according to the October Forecast.

How high will payments go with the higher rates?
4.50% was the Average rate for 2018
5.1% in 2019 (+$49/month on a $300,000 Loan Amount)
5.6% in 2020 (+$143/mo. on $300K LA)
If take into consideration the increase in value (see below)
the payment increase in 2020 is estimated to be +$153 higher.

Home prices are expected to increase 5.4% in 2018 with the growth rate slowing to 4.6% in 2019 and 2.9% in 2020.
 Home price increases on a home valued at $331,100 (Dec 2017):
Value at the end of 2018=+5.4%= $350,000
Value at the end of 2019= +4.6% = + $16,100= $366,100
Value at the end of 2020= +2.9%= +$10,600= $376,700 home
Total of a $45,600 increase in value in THREE years!

Total home sales--new and existing--are now forecasted to decline modestly this year to 6.07M, and then increase 1.8% to 6.18M in 2019 and rising 1.1% to 6.25M in 2020.

Summary statement: 
"While we expect the weakness in housing activity to extend the next few months as the market absorbs the recent uptick in mortgage rates, the combination of strong economic growth and millennials moving toward homeownership should help home sales regain momentum and rise modestly in 2019," says Chief Economist Sam Khater.

Marty Qualls
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Tuesday, October 30, 2018

Study says: Be an Influencer AND a Real Estate Agent and 80% of Millennials will want you!

A majority of millennials said they would consider hiring an "influencer" as a real estate agent, according to a new study.

A survey of 1000 millennials born between 1982-1999, with income greater than $100,000 per year, found that 84% of these "High Earners, Not Rich Yet" or "HENRY's" confirmed that, "Influencers impacted their decision to make purchases and 80% would consider hiring one as a Real Estate Agent".

To be an influencer, we hear the phrase ‘be a digital mayor’ often in the real estate industry, but that’s not enough anymore,” said Engel & Völkers Americas President and CEO Anthony Hitt. 

While you have to have the neighborhood knowledge, social presence, work for the right company, have the reputation that precedes your interaction with buyer's and seller's, you also have to have a niche or distinguishing factor that blends this knowledge with entertainment or aspirational value that will make you a center of influence — building your following and referral base as a result.

The survey also found that 98% of HENRY's rely on social media or reviews based on websites like Yelp.  With HENRY's poised to become the next generation of wealth, Realtor branding must set out specifics on how they plan to serve this distinctive generation. 

Here are the top three factors for HENRY's choosing a Real Estate Agent:
1)  Referral from Friends and family 59%
2)  Reputation in the local neighborhood 53%
3)  Local neighborhood expertise 50%

Authenticity has never been more important, and real estate agents should position themselves as trusted advisors and sources of insider information before, during and after the transaction.

These consumers are going to seek out agents they feel are knowledgeable and trustworthy — and ones that they can relate to or even aspire to on certain levels.

Source of information from Gabriela Barkho, Inman News

Marty Qualls
PRMI Mortgage-Ogden Office

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